All AIDEN tools
Every live app, what it does, and where to find it.
Pressure-test a brief before the work starts. Score, gaps, sharpened rewrite.
Brainstorm with 334 phantoms. Your nuclear brain for creative strategy.
Cultural intelligence scanning 9 platforms in real time.
Competitive analysis across positioning, messaging, and visual identity.
Campaign in a box: 8 steps from brief to boardroom-ready deck.
Stress-test ideas against synthetic consumer panels.
Video reformatter. Upload once, export every aspect ratio.
AI-generated ad creative across platforms.
Bespoke AI colleague raised on your agency. Enterprise only.
Below: deep guides for Pitch, Synthetic Research, and Chat. The other apps use the same Gateway sign-in and token balance. Click any name above to start.
AIDEN.pitch
Campaign Development Platform
Transform your creative briefs into comprehensive campaign strategies with AI-powered insights, territories, big ideas, and complete copy suites across all marketing channels.
Chapter 1: Getting Started
1.1 Logging In
- → Open browser and navigate to AIDEN.pitch URL
- → Login screen with email and password fields
- → Click "Sign In" or "Sign Up" for new account
- → Lands on Campaign Dashboard
1.2 Understanding the Dashboard
- → Campaign List on the left - all your saved campaigns
- → Create New Campaign button - starts fresh
- → Recent Activity - shows your latest work
Chapter 2: Step 1 - The Brief
Upload Your Brief
Drag and drop PDF or DOCX file, click to browse, or paste text directly into the text area.
AI Brief Parsing
Loading spinner shows 'AIDEN is reading your brief...' - typically takes 10-30 seconds.
Review Parsed Data
Editable sections appear: Campaign Name, Objectives, Target Audience, Tone of Voice, Key Messages, Budget, Timeline.
Edit and Continue
Click pencil icon to edit any section, checkmark to save changes, then proceed to Strategy.
Best Practice
Always review AI-parsed data before proceeding. AI may misinterpret some sections of your brief.
Chapter 3: Step 2 - Strategy
Click "Generate Strategy" and wait 15-45 seconds. Insight cards will appear showing strategic directions.
Insight Cards Show:
Generate Insights
AI creates strategic insights with supporting rationale for each.
Back Up with Stats
Use Perplexity AI to find real statistics supporting your chosen insight.
Problem-Solution Framework
Define the problem, select key insight, identify tension/opportunity, craft solution.
Version History
Compare different strategic approaches with timestamps in the sidebar.
Chapter 4: Step 3 - Territories
Territories = distinct creative positioning angles. AIDEN generates 3-5 territories in 20-40 seconds.
Understanding Territory Cards
- → Territory Name - editable text field
- → "AIDEN Recommends" badge on top pick
- → Expand/collapse arrow to show full details
- → Shows: Insight, Angle, Why It Works, Score percentage
All fields are editable - click, type, and changes auto-save when you click away.
The Wall
Add territories to your creative holding space by clicking "Add to The Wall" button on any territory card.
Chapter 5: Step 4 - Big Idea (Three-Variant System)
STRAIGHT
Balanced, professional, proven approach
Best For: Client presentations, safe bets
PUNCHY
Bold, attention-grabbing, aggressive
Best For: Stand-out campaigns, competitive markets
BRAVE
Unconventional, boundary-pushing, risky
Best For: Innovation, brainstorming, disruption
Generation takes 30-60 seconds. Generate all variants at once or one at a time.
Each card shows editable: taglines, manifestos, visual metaphors,rationale, mechanism, and amplification strategies.
Chapter 6: Step 5 - Copy Suite
The most comprehensive step - generates copy across all marketing formats.
Choose Formats
Quick presets or select individually:
Core Copy
- 20 headline variations
- 3 long-form variants
- (Emotional, Rational, Balanced)
Digital Formats
- Instagram, LinkedIn, TikTok
- Email (EDM)
- OOH, Press Releases
Broadcast Scripts
- TV scripts (15s, 30s, 60s)
- YouTube ads
- Radio spots
Important
Takes 3-5 minutes - do not refresh! Progress indicator shows stages as copy generates.
Working with Copy Items
Selection and Editing
Each card shows: main copy text, star icon (select for pitch deck), edit button, copy to clipboard button.
⭐ Star your favourites
Click star icon to select items for export and pitch deck.
✏️ Edit any copy
Click pencil icon to modify text directly.
📋 Copy to clipboard
Click clipboard icon for quick copy.
🔄 Regenerate variations
Click refresh icon for new alternatives.
Copy Sidebar Chat
Context-aware AIDEN Chat on right side. Ask for refinements like "Make headline 3 more urgent" or "Add emotional appeal to the tagline."
Chapter 7: The Wall
Creative holding space for your best territories, big ideas, and explorations. A digital mood board for your strongest creative concepts.
Territories
Creative positioning angles from Step 3
Big Ideas
Main campaign concepts from all three variants
Explorations
Supporting sub-ideas that extend big ideas
Filter by type, toggle "Highlighted Only" for starred items. Click star to highlight, then "Finalise Selections" to move to Creative Review.
Chapter 8: Step 6 - Overview
Comprehensive campaign review with AI-generated summary and export options.
Campaign Coherence Check
Visual indicators showing completion status:
Strategic Summary
Overall Narrative, Territory Summary, Big Idea Summary, Explorations Summary. Click "Regenerate Summary" or pencil icon to edit.
Chapter 9: Step 7 - Pitch
AI-Generated Pitch Deck ready for PowerPoint export.
Verify Requirements
- Required Campaign Brief complete
- Recommended Strategy & Insights present
- Recommended Big Idea / Creative Review present
Verify Data
Check all required campaign elements are complete.
Generate Pitch
Click 'Generate Pitch Deck' and wait 30-60 seconds.
Review Slides
Preview slide numbers, titles, content, and speaker notes.
Download PowerPoint
.pptx file downloads for PowerPoint, Keynote, or Google Slides.
Chapter 10: Campaign Management
Managing Campaigns
- → Click campaign name in header or folder icon
- → Shows campaign name (editable) and current step badge
- → Rename with pencil icon
Create New Campaign
- → Click "+ New Campaign"
- → Current campaign auto-saves
- → All steps reset, name immediately
Loading Saved Campaigns
List shows: campaign name, last updated timestamp, current step/status, created date. Click campaign or "Load" button to open. Trash icon to delete with confirmation.
Auto-saves to Supabase, accessible from any device with same account.
Pro Tip: Collaborate with AIDEN Chat
Use the AIDEN chat space on the right side to debate and interrogate what's on screen. This is about collaboration with AI - not just accepting what's generated.
How to Use Chat
- → Ask AIDEN to explain strategic choices
- → Challenge insights and request alternatives
- → Debate territory positioning
- → Request refinements to big ideas or copy
- → Get rationale behind AI recommendations
Making Decisions
- → Review AIDEN's suggestions
- → Discuss pros and cons
- → Ask for evidence or supporting data
- → Request variations
- → Then edit any field directly
Note
Every field in AIDEN.pitch is editable. Use chat to explore options, then click any text to edit directly. AI is your creative partner, not a replacement for your judgment.
AIDEN.Synthetic Research
Synthetic Qualitative Research Platform
Pressure-test your concepts with AI-powered synthetic personas that simulate real consumer responses across multiple psychological dimensions.
Chapter 12: Creating a New Test
Navigate to your project, click "+ New Test" to open the 5-step wizard.
Basics
Test name (minimum 3 characters), optional description.
Stimulus
Choose test type, enter content or headlines.
Panel
Select from 12 persona archetypes.
Calibration
Set skepticism level and group dynamics.
Review
Verify configuration and create test.
Test Types and Stimulus
Concept
Full product/service
Claim
Benefit claims
Product Description
Product messaging
Ad Copy
Advertising scripts
Tagline
Short taglines
Headlines
3-30 headlines
For Headlines: Minimum 3 required (max 30), add one at a time.
For other types: Large textarea for stimulus (min 10 chars) + creative brief (min 20 chars).
Panel Selection
Choose from 12 persona archetypes by category and skepticism level.
Categories
Skepticism Levels
Low
Open to claims
Medium
Questions claims
High
Actively challenges
Extreme
Highly resistant
Chapter 13: Running a Test
Test starts in "Draft" status. Click "Run Test" to begin.
Progress Tracking
- → Progress bar with percentage
- → Estimated time remaining (typically 3-5 minutes)
- → Persona list shows: ○ pending, → generating (pulsing), ✓ complete
Test Completion
Celebration modal with confetti, main score display with animated counter, Gut Index and Credibility scores, verdict summary, "View Full Results" button.
Important
Don't refresh the page while running. Auto-refreshes when complete.
Chapter 14: Understanding Test Results
0-100
Pressure Score
Overall concept resilience
0-100
Gut Attraction
Immediate appeal
0-100
Credibility
Trust/believability
Performance zones: 70%+ Strong (green), 55%+ Moderate (yellow), 35%+ Weak (orange/red)
Results Deep Dive
Key Insights
- Strength Verbatim highlights
- Weakness With severity badges
- General Observations
Recommendations
- Must Fix Critical issues
- Should Improve Important
- Nice to Have Optional
Heatmap Tab
Grid showing each archetype's Purchase Intent (1-10), Credibility (1-10), dominant Emotion. Summary badges: X Enthusiasts (Intent ≥7 AND Cred ≥6), X On the fence, X Sceptics.
Individual Persona Responses
View Modes
Sort by: Intent, Credibility, Scepticism, or Name
💭 Gut Reaction
Immediate response
🤔 Considered
Post-rationalised
🗣️ Social
Public statement
🔒 Private
Real thoughts
Best Practice
Pay attention to discrepancies between Social Response and Private Thought. These reveal authenticity gaps.
Chapter 15-16: Exporting and Comparing
Export Results
Click "Export PDF" dropdown:
- → Full Report - all persona responses
- → Executive Summary - key insights only
Compare Tests
Select two completed tests:
- → ↑ Green = improvement
- → ↓ Red = decline
- → = Gray = no change
AIDEN.chat
AI Strategy Platform with 334-Phantom Memory
Engage with an AI that thinks like a strategist, powered by 334 curated memory phantoms that activate based on context, emotion, and intent.
Chapter 17: Understanding the Interface
5-panel layout: Header, Left Sidebar, 3D Brain (centre), Chat (right), Boards (far right)
Header Controls
Toggle Brain, Boards, Search. View stats for active phantoms and connection status.
Workspaces
Organise conversations by project or theme. Create, switch, delete easily.
3D Brain
Visualise 334 phantoms as glowing spheres. Watch them activate in real-time.
Chat Panel
Converse with AIDEN. Messages are markdown formatted with citation support.
Strategic Boards
Pin insights, ideas, and copy to organised boards for reference and export.
Chapter 18: Workspaces & Conversations
Managing Workspaces
- → Click workspace dropdown
- → Scroll to bottom, click "+ New Workspace"
- → Enter name (required) and description (optional)
- → Switch by clicking dropdown and selecting
- → Delete by hovering and clicking trash icon
Managing Conversations
- → Click "+" next to "CONVERSATIONS"
- → Enter optional title, click "Create"
- → Active conversation shows orange border
- → Delete by hovering and clicking trash icon
Chapter 19: The 3D Brain Visualisation
334 glowing spheres = 334 phantoms (curated memories from creative/strategic thinking). The brain visualises how AIDEN "thinks".
Red Spheres
Fired - currently active, fast pulsing
Orange Spheres
Active - recently triggered, slow pulse
Pale Blue Spheres
Cold - not recently used, gentle glow
Sphere size indicates weight: Small (0.75-2.0), Medium (2.0-3.5), Large (3.5-5.47).
Camera controls: Rotate (drag), Zoom (scroll), Pan (right-click). Auto-rotate after 5s idle.
Chapter 20: Chatting with AIDEN
Conversation Basics
- → Select workspace and conversation
- → Type in message input, press Enter or click Send
- → Your messages: right-aligned, black background
- → AIDEN's messages: left-aligned, red border, markdown formatted
Citations
If AIDEN uses sources, "View sources (N)" appears. Click to expand list of links.
Pinning
Hover any AIDEN message to reveal pin icon. Click to save response to board.
Chapter 21: Document Management
Upload Documents
Drag files onto upload zone (highlights orange) or click to browse.
Upload Document
Drag and drop or click to browse for files.
Document Analysis
AI analyses content, extracts intent and triggers.
Strategic Boards (18 Categories)
INSIGHTS
IDEAS
COPY
Pin insights, ideas, and copy from conversations. Use grouped or ordered view. Export as Markdown or JSON for AIDEN.pitch integration.
Ready to Start?
You now have the complete guide to every feature across AIDEN.pitch, AIDEN.Synthetic Research, and AIDEN.chat. Time to transform your creative workflow.
Launch AIDEN