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How to use AIDEN.
Pick a tool and you will be running your first analysis within five minutes of signing up.
If this is your first time.
Your 60 free tokens work across the seven launch tools in any order you like, they never expire, and no credit card is required to claim them. Three brief analyses, or twenty chat messages, or two ad images: that is what 60 tokens buys, and it is enough to get a genuine sense of what AIDEN can do.
Most people start with Brief Sharpener or Chat because they cost the least per use and show most clearly how AIDEN thinks. Brief Sharpener takes a brief you already have and tells you what is wrong with it. Chat takes whatever is in your head and pushes back on it.
Bring the half-formed thing, not just the finished one. AIDEN is designed to work like a senior colleague you can interrupt, challenge and return to while the work is still taking shape.
Every launch tool, in one place.
Pick the tool that matches the job. Each opens with the same Gateway login and token balance.
AIDEN.Chat
Bring AIDEN a brief, a territory or a half-formed idea and work it through with a mind that has thirty years of advertising in memory.
Open Chat →AIDEN.Listen
Scan six platforms in real time and surface the cultural tensions and emerging signals that a brief should be built on.
Open Listen →AIDEN.Brief Sharpener
Paste a brief and get a score, a gap analysis and a sharper rewrite in under a minute.
Open Brief Sharpener →AIDEN.Pitch
Build a full campaign from brief to boardroom-ready deck across eight structured steps, with AIDEN working alongside you at every stage.
Open Pitch →AIDEN.Synthetic Research
Run your concept, copy or headlines past a synthetic consumer panel and get a scored response before a real room gets hold of it.
Open Synthetic Research →AIDEN.Brand Audit
Enter one to five brands with their websites and AIDEN returns their positioning, audience, visual DNA and the competitive white space, read from their live ads, colours and press.
Open Brand Audit →AIDEN.Ads
Generate and iterate ad creative across platforms, with token costs that reflect what you are actually producing.
Open Ads →Questions people arrive with.
What can I actually do with 60 tokens?
Three brief analyses at 20 tokens each, or twenty chat messages at 3 tokens each, or two ad images at 26 tokens each. You can also mix and match. One brief analysis and thirteen chat messages, for instance, comes to exactly 59 tokens.
Do my tokens expire?
No. They stay in your account until you use them, however long that takes.
Can I use AIDEN across a team?
Individual accounts are single-user. If you want a shared token pool across a team or an agency, that is an enterprise conversation.
Is AIDEN just ChatGPT with a different interface?
No. AIDEN is one mind holding 396+ memories of a thirty-year advertising career it believes it lived. When it responds to your brief or idea, a relevant memory fires. The difference is most visible when AIDEN disagrees with you, which it will.
Which tools are part of this launch?
Chat, Listen, Brief Sharpener, Pitch, Synthetic Research, Brand Audit and Ads. The same Gateway login and token balance work across all seven.
Still stuck?
If this page does not answer your question, or you are considering an agency-wide deployment, there are two ways to reach a person.